Data visualization // user research, user experience, visual design
Illustrator + indesign
fall 2018

Opioid Crisis in Canada

As a semester-long group project, learning about the the importance of research and visual design helped us build an info-graphic that was not only informative but visually appealing and balanced. From various data sets to graphs, our team learned how to visualize information in the most unique (yet understandable) ways.


How might we protect and help Canadians from the opioid crisis all while informing them using data visualization?


"Canada is experiencing a serious and growing opioid crisis. Across the country, it is having devastating effects on families and communities."

National report: Apparent opioid-related deaths in Canada (January 2016 to March 2017)

The objective of our research was to examine the impact of the opioid epidemic in Canada, and more specifically, whether Canada was doing enough to protect and help Canadians. The research was focused heavily on the legislation and initiatives that Canada has implemented, and their impact on the addictions crisis.


Collectively research and design a mega map outlining the effects of the crisis through data visualization.


The initial process began with primary and secondary research - understanding the current situation of the crisis, the gaps that still exist within it and the steps that should be taken to prevent it or improve it. We wanted to focus on the realities of how a Canadian addict thinks and feels and what interventions have deemed to be the most successful. All while shedding light on the complexity of the crisis, our research also touched based with the stakeholders involved from governmental policy to education, and pharmaceuticals to social support programs.

With our target audience being all Canadians, both the elderly and youth (drug users and non-drug users), the main scope of our data revolved around informing Canadians with 3 major points:

  1. What the crisis is
  2. The effects its done
  3. Alternatives/solutions

In terms of colour and style, we decided to go with more of a vibrant palette that was complimentary, but also brought attention to the subject. Yellow is commonly used as a colour to represent caution, therefore, we thought it was ideal to use as our primary colour since this was a serious issue.

Below is my group's full book report (made in Adobe Indesign) on the issue and our expanded process including personas, research, mandate letter, and our process identifying more about the issue:

Opioid Crisis Research Report